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Podcast

At Hivery, we love sharing our knowledge with our readers.

Using AI to simulate the impact of human judgement with Heather Martin and Jackie Wightman
May 17, 2022 | By Heather Martin and Jackie Wightman
To fully leverage the value contained in data, CPG companies and retailers need to bring Artificial Intelligence (AI), specifically Machine Learning (ML), into their retail planning and execution processes. We need to transition from a data-driven world to an AI-driven world. A world that can help us augment human judgment as simply as Google Maps does today.  With the proliferation of AI/ML capabilities in our business and lives, we are now able to get closer to understanding the impact of every decision before making that decision. In this fascinating webinar, HIVERY will explore how AI/ML is being used to simulate the impact of human judgment both in our industry and beyond.  In this podcast you will learn how AI/ML:  Is used to augment and qualify human decisions  Can find the right balance of risk and reward for different retail growth strategies; all at store-level  Can rapidly and iteratively simulate different strategies to achieve your growth plans  Presented by Heather Martin, Vice President of Sales at HIVERY, and Jackie Wightman, Sales Director at HIVERY

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The future of category management with CMA Board Category Advisor, Steven Soderlund
December 22, 2021 | By Steven Soderlund
Steven is a ten-year practitioner of category management and has worked with brands like Church & Dwight Co. and American Greetings. He is currently an analytical consultant at HIVERY and a board advisor to Category Management Association, or CMA - a professional association with a mission to help shopper insights and category management professionals worldwide to win with shoppers by developing processes and standardized documents for the industry.

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How recipes can engage retail shoppers, increase their basket size and reduce waste
November 08, 2021 | By Michael Haase
Michael is the CEO and Founder of Plant Jammer, Denmark-based company with the mission to educate and inspire 1 billion people to eat sustainably in their homes.

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Discover new emerging retail risks and why even the biggest retailers continue to face inventory management challenges
September 06, 2021 | By Brand Elverston
Brand is the Founder/Principal at Elverston Consulting. He is a senior strategic advisor providing upper leadership consultative services in retail technologies. Brand specialises in disruptive, non-traditional technology integration, large scale development and implementation and technology identification. Brand is one-of-a-kind leader in the retail industry. And if you like this podcast, you must get Brand's new book: Proclivity: It’s more intuitive than you think, resist making it hard.

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Are consumers rational really? How does this impact shopper insights, category management, marketing and future AI models? Dr Gerardo Berbeglia, Associate Professor of Operations, shares his views and predictions
July 23, 2021 | By Dr Gerardo Berbeglia
Dr Berbeglia specialises in Operations Research, Game Theory, Transport Optimisation, Revenue Management, Pricing Optimisation, Impact of Social Influence In Markets. Gerardo’s research has been published in leading journals and conference proceedings, including Transportation Science, INFORMS Journal on Computing, European Journal of Operational Research, Operations Research Retters, ACM conference on Economics and Computation (EC), Conference on Web and Internet Economics (WINE) and the International Joint Conference on Artificial Intelligence. His recent research focuses on revenue management and quantitative models that account for social influence in online markets (such as iTunes or Google Play). Gerardo teaches Operations, Optimisation and Decision Making, and Supply Chain Analytics on the MBA programs and Master of Business Analytics program.

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Based in Bentonville, Arkansas, Jeff Ireland ex Coke, Newell Brands and IRI talks about the challenges and future of category management analytics
May 25, 2021 | By Jeff Ireland
With 18 years in category management, Jeff Ireland is an Analytic Consultant at HIVERY. Before HIVERY Jeff was the Senior Manager of the Category Strategy and Analytics Team at The Coca-Cola Company focusing on the creation of revolutionary AI products deployed at Walmart. This was HIVERY Curate. So, Jeff decided to leave Coke to join HIVERY to continue to bring this revolutionary solution to retailers and CPGs. During Coke, Jeff was the Category Advisor to Walmart in the sports drinks category where he focused on helping provide effective store level space recommendations for Walmart. Jeff also worked at Retail Solutions Inc. as a Senior Product Manager and Senior Analytical Consultant as well as at Newell Brands as a Category Advisor.

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Future of retail is here: from in-store flying-blimps, shelf edge messaging, computer vision, robotics, smart checkouts to hyper local assortments
April 28, 2021 | By Ken Fenyo
Ken is the President of Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides leading retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India. Ken is a leading expert on omni-channel retail, subscription e-commerce, retail innovation, and loyalty. He regularly speaks at industry events including Shoptalk, Groceryshop, FMI, and with the media, including CNN, CNBC, BBC, NPR, Inc., and Forbes. Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail.

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Dr. Felipe Maldonado on the truth behind consumer rating influencing our buying decisions
March 02, 2021 | By Dr. Felipe Maldonado
Felipe Maldonado is a Postdoctoral Researcher in the areas of Artificial Intelligence, Game Theory, Applied Mathematics, and Market Design. In his latest research, he covers the scientific approach to determine how social influence can impact demand and demand predictions. Felipe also provides his insight on how social influence can impact new product innovation and launch a new product into the market. In September 2019 Felipe graduated with his doctorate degree from the School of Computer Science at ANU. During his 4 years there, Felipe has worked in the Computational Media Lab and was also part of CSIRO/Data61. Since October 2019, Felipe has been working as a Postdoctoral Researcher at the Technical University of Munich in the Decision Sciences & Systems at the Department of Informatics.

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Dan Sturman on category management in a world of constant change
January 19, 2021 | By Dan Sturman
Dan is a CPG Industry professional with Experience in Headquarter Support, Product Development, Category/Brand Strategies, Retailer Dedicated Sales Support, Account Management, Team Development, and Coaching. In his 10+ years with Nestle USA, he has worked closely with almost every major grocer and mass retailer in the US including Walmart, Target, Albertson’s/Safeway, Publix, HEB, and Meijer. Dan’s passion lies in his leading and developing the future leaders in the CPG industry on how to think differently and always keep one eye focused on what the next big trend or consumer disruption in the industry will be. He also strives to consistently help retailers elevate their thinking above the day to day category management, and take action on national trends within the confines of their retail brand, and strategy. As a father of 2, he enjoys spending time with his wife and kids, is a self-proclaimed foodie, sports junkie, and travel aficionado.

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Mark Lawrenson
Mark Lawrenson on the science of retail optimization methods and solving real-world problems more optimally
January 05, 2021 | By Mark Lawrenson

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Zach Simpson on shifts in category management, artificial intelligence and making career changes
November 19, 2020 | By Zach Simpson

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