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Podcast: Simulating Merchandising Decisions with AI - Deliver Relevant, Store-Specific SKU Selections with Progressive Grocer
December 02, 2022 | By Scott Anderson and Dirk Herdes
One of the biggest value drivers for retailers is rapidly deciding and delivering store-specific SKU selection, space allocation, and planograms at scale. However, the industry continues to struggle with harnessing diverse datasets and AI-driven analytics to unlock this opportunity.  Today's retailers have a tremendous opportunity to create a competitive advantage by delivering locally relevant and effectively merchandised shelves with new AI approaches with simple interfaces. Fueling improved financial performance while simultaneously driving significant internal operational efficiencies.   Join Scott Anderson, Chief Revenue Officer, along with Dirk Herdes, VP of Retail, at HIVERY, along with Lynn Petrak,the Senior Editor at Progressive Grocer walkthrough: How grocers can quantify the financial outcome of any assortment decisions and rapidly execute the best merchandising strategy at the store-level. Why merchandising teams, category management, and shopper insight professionals no longer need to rely on data science teams to deliver optimal store-specific SKU selections and planograms? Real examples of hyper-local retail strategies simulated by new approaches AI to support rapid merchandising decisions and execution.

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Next-gen merchandising solutions to meet the coming challenges of retail with Jon Duke and John Showalter
September 28, 2022 | By Jon Duke and John Showalter
In this webinar (converted to a podcast) hosted by Category Management Association; IDC’s Jon Duke, Vice President of Research and Retail Insights, and HIVERY's John Showalter, VP of Client Services, discuss the coming merchandising challenges for retailers and CPGs as well as the next generation of software solutions that help solve them. As investment in AI in retail accelerates, and its adoption increases, we are rapidly moving from the future-focused, more-visionary-than-practical approach into a world where next-gen tools deliver practical value. International Data Corporation (IDC) is the premier global provider of market intelligence and advisory services. IDC examines consumer markets by devices, applications, and services for clients. Jon Duke, IDC's Vice President of Research and Retail Insights, leads the Intelligent Product Merchandising and Marketing Strategies practice and is responsible for delivering IDC Retail Insights’ authoritative perspective on how retailers can leverage technology solutions to achieve key operational, tactical, and strategic objectives across merchandising and marketing functions. Jon provides global, fact-based, retailer-driven research and analysis that IT buyers and merchant users can use to gain an advantage. International Data Corporation (IDC) is the premier global provider of market intelligence and advisory services. IDC examines consumer markets by devices, applications, and services for clients. John Showalter, HIVERY’s VP of Client Services, is a seasoned category management and shopper insights professional with 30+ years of experience. John has held senior roles at Kellogg, Bayer, The Coca-Cola Company, and Red Bull driving business outcomes and capabilities in Category Insights, Shopper Research, and Insights, Space Planning as well as Training and Capabilities. He is a CMA Certified Professional Strategic Advisor and has worked on CMA's Evolution of Category Management in an Omnichannel World project.

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Store clustering and the challenges category development teams face with Melissa Mann
August 29, 2022 | By Melissa Mann
Melissa Mann, former Procter & Gamble Senior Category Development Account Executive, talks to Milena Salmon from Retail Mavericks about the idea behind store clustering, the challenges category development teams face, and why providing assortment relevance and efficiency is now becoming extremely difficult as more data, merchandising constraints, and category goals grow.

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Simulating new item success from innovation to execution at retail shelf with Scott Anderson and Zach Simpson
July 18, 2022 | By Scott Anderson and Zach Simpson
Designed for front-line users in sales, marketing, and category management, in this podcast you will learn how Machine Learning (ML) and Operations Research (OR) models are being used to augment traditional tasks from category strategy to planogram creation - all in minutes, not months. Scott and Zach share some of the best practices on how CPG manufacturers are leveraging next-generation ML and OR models to: • Simulate where new items will earn distribution in retailers down to the store level; • Maximize revenue by optimizing your brand portfolio at the store level to create space for new innovation and high performing items; • Quantify the success of existing brands and new items. Presented by Scott Anderson, Chief Revenue Officer, and Zach Simpson, Customer Success Director, at HIVERY.

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Using AI to simulate the impact of human judgement with Heather Martin and Jackie Wightman
May 17, 2022 | By Heather Martin and Jackie Wightman
To fully leverage the value contained in data, CPG companies and retailers need to bring Artificial Intelligence (AI), specifically Machine Learning (ML), into their retail planning and execution processes. We need to transition from a data-driven world to an AI-driven world. A world that can help us augment human judgment as simply as Google Maps does today.  With the proliferation of AI/ML capabilities in our business and lives, we are now able to get closer to understanding the impact of every decision before making that decision. In this fascinating webinar, HIVERY will explore how AI/ML is being used to simulate the impact of human judgment both in our industry and beyond.  In this podcast you will learn how AI/ML:  Is used to augment and qualify human decisions  Can find the right balance of risk and reward for different retail growth strategies; all at store-level  Can rapidly and iteratively simulate different strategies to achieve your growth plans  Presented by Heather Martin, Vice President of Sales at HIVERY, and Jackie Wightman, Sales Director at HIVERY

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The future of category management with CMA Board Category Advisor, Steven Soderlund
December 22, 2021 | By Steven Soderlund
Steven is a ten-year practitioner of category management and has worked with brands like Church & Dwight Co. and American Greetings. He is currently an analytical consultant at HIVERY and a board advisor to Category Management Association, or CMA - a professional association with a mission to help shopper insights and category management professionals worldwide to win with shoppers by developing processes and standardized documents for the industry.

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How recipes can engage retail shoppers, increase their basket size and reduce waste
November 08, 2021 | By Michael Haase
Michael is the CEO and Founder of Plant Jammer, Denmark-based company with the mission to educate and inspire 1 billion people to eat sustainably in their homes.

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Discover new emerging retail risks and why even the biggest retailers continue to face inventory management challenges
September 06, 2021 | By Brand Elverston
Brand is the Founder/Principal at Elverston Consulting. He is a senior strategic advisor providing upper leadership consultative services in retail technologies. Brand specialises in disruptive, non-traditional technology integration, large scale development and implementation and technology identification. Brand is one-of-a-kind leader in the retail industry. And if you like this podcast, you must get Brand's new book: Proclivity: It’s more intuitive than you think, resist making it hard.

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Are consumers rational really? How does this impact shopper insights, category management, marketing and future AI models? Dr Gerardo Berbeglia, Associate Professor of Operations, shares his views and predictions
July 23, 2021 | By Dr Gerardo Berbeglia
Dr Berbeglia specialises in Operations Research, Game Theory, Transport Optimisation, Revenue Management, Pricing Optimisation, Impact of Social Influence In Markets. Gerardo’s research has been published in leading journals and conference proceedings, including Transportation Science, INFORMS Journal on Computing, European Journal of Operational Research, Operations Research Retters, ACM conference on Economics and Computation (EC), Conference on Web and Internet Economics (WINE) and the International Joint Conference on Artificial Intelligence. His recent research focuses on revenue management and quantitative models that account for social influence in online markets (such as iTunes or Google Play). Gerardo teaches Operations, Optimisation and Decision Making, and Supply Chain Analytics on the MBA programs and Master of Business Analytics program.

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Based in Bentonville, Arkansas, Jeff Ireland ex Coke, Newell Brands and IRI talks about the challenges and future of category management analytics
May 25, 2021 | By Jeff Ireland
With 18 years in category management, Jeff Ireland is an Analytic Consultant at HIVERY. Before HIVERY Jeff was the Senior Manager of the Category Strategy and Analytics Team at The Coca-Cola Company focusing on the creation of revolutionary AI products deployed at Walmart. This was HIVERY Curate. So, Jeff decided to leave Coke to join HIVERY to continue to bring this revolutionary solution to retailers and CPGs. During Coke, Jeff was the Category Advisor to Walmart in the sports drinks category where he focused on helping provide effective store level space recommendations for Walmart. Jeff also worked at Retail Solutions Inc. as a Senior Product Manager and Senior Analytical Consultant as well as at Newell Brands as a Category Advisor.

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Future of retail is here: from in-store flying-blimps, shelf edge messaging, computer vision, robotics, smart checkouts to hyper local assortments
April 28, 2021 | By Ken Fenyo
Ken is the President of Research & Advisory at Coresight Research, which delivers data-driven insights at the intersection of retail and technology. Coresight provides leading retailers, brands, technology companies, and investors with insights, advice, and tools to anticipate change and profit from the disruption reshaping the global retail landscape. Coresight has offices in the US, China, Europe, and India. Ken is a leading expert on omni-channel retail, subscription e-commerce, retail innovation, and loyalty. He regularly speaks at industry events including Shoptalk, Groceryshop, FMI, and with the media, including CNN, CNBC, BBC, NPR, Inc., and Forbes. Ken was previously a senior consultant at McKinsey & Company. He led Consumer Markets for Fuel, McKinsey’s startup practice, where his clients included subscription, DTC, marketplace, and retail tech companies. He also served leading retailers, brands, and private equity firms on loyalty, personalization, and the future of retail.

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