Our story

The data revolution in retail.

The retail revolution was not televised.

It began quietly in November 2014, when HIVERY was born following a big data hackathon that brought together Franki Chamaki and Jason Hosking (serial entrepreneurs coming from the Coca-Cola Founders platform) and Charles Gretton, Matthew Robards, and Menkes van den Briel (data scientists with backgrounds in Artificial Intelligence and Operations Research) coming from renowned CSIRO's Data61. CSIRO is Australia's national science agency who also invented Wi-Fi technologies and helped NASA reach the Moon, sending TV images to 600 million people around the world.

The team began running a series of experiments on Newcastle vending machines, with the help of Coca-Cola Amatil. The hypothesis was that artificial intelligence could learn from the data, then make space and assortment recommendations that would increase sales, reduce costs, and maximise profitability from the entire fleet.

As an Australian city of almost half a million people, Newcastle is often used as a testing ground for Sydney, and Sydney for the world. So we knew if it worked there, it could work anywhere. And it did.

While this ultimately gave birth to what is called HIVERY Enhance today, it also proved the way the team thought about retail problems was different, adding new value never seen before. It later paved the way for future AI-driven solutions including HIVERY Curate (AI in category management) and HIVERY Promote (AI in retail trade promotions).

Data has a better idea

Our philosophy is that “Data has a better idea”, and since our inception in 2015, HIVERY has been proving time and time again that data really does have a better idea. At the core of the HIVERY business is our technology platform, and the mantle around that is our incredibly talented team of scientists, engineers, designers and customers who bring our platform to life on a daily basis.

Building a platform and an AI retail company

HIVERY was officially formed in 2015, and our founders built a highly advanced AI system on bleeding edge technologies from the machine learning, operations research and design discipline. It's a system that remains at the core of HIVERY to this day, and is continuously improved by an ever-expanding team of scientists, engineers and designers as we pursue and develop our ultimate vision: The Retail Genome®.

Taking it global

Having started with vending machines, the platform has evolved to develop retail strategies around occasion, brand, package, price and channel. It analyses previously unintelligible sales data, turns it into actionable intelligence and the result - is an increase in sales.

What began as an experiment all these years ago has now been deployed in Australia, Japan, North America and Europe.

The retail revolution was not televised, however it has inexorably, inevitably, gone global.

Today, the company is pioneering hyper-local retailing by combining artificial intelligence, operations research and human-centered design to help consumer goods companies and retailers generate a return on physical space investments, such as shelf space at Walmart in the US stores or vending machines located along the Japan rail system.

The company services a global customer base, with offices in Australia, Japan and the US. HIVERY was recognized as the NSW Exporter of the Year (in Technology) and a National Export Finalist in 2019. HIVERY was also named in Deloitte Technology’s Fast 50 2019 in Australia, ranked 9th in the Australian Financial Review’s Fast 100 list, and ranked 82nd in Financial Times’s Asia-Pacific High-Growth Companies top 500 both in 2020.

News & Updates

The latest from HIVERY

Next-gen merchandising solutions to meet the coming challenges of retail with Jon Duke and John Showalter
September 28, 2022 | By Jon Duke and John Showalter
In this webinar (converted to a podcast) hosted by Category Management Association; IDC’s Jon Duke, Vice President of Research and Retail Insights, and HIVERY's John Showalter, VP of Client Services, discuss the coming merchandising challenges for retailers and CPGs as well as the next generation of software solutions that help solve them. As investment in AI in retail accelerates, and its adoption increases, we are rapidly moving from the future-focused, more-visionary-than-practical approach into a world where next-gen tools deliver practical value. International Data Corporation (IDC) is the premier global provider of market intelligence and advisory services. IDC examines consumer markets by devices, applications, and services for clients. Jon Duke, IDC's Vice President of Research and Retail Insights, leads the Intelligent Product Merchandising and Marketing Strategies practice and is responsible for delivering IDC Retail Insights’ authoritative perspective on how retailers can leverage technology solutions to achieve key operational, tactical, and strategic objectives across merchandising and marketing functions. Jon provides global, fact-based, retailer-driven research and analysis that IT buyers and merchant users can use to gain an advantage. International Data Corporation (IDC) is the premier global provider of market intelligence and advisory services. IDC examines consumer markets by devices, applications, and services for clients. John Showalter, HIVERY’s VP of Client Services, is a seasoned category management and shopper insights professional with 30+ years of experience. John has held senior roles at Kellogg, Bayer, The Coca-Cola Company, and Red Bull driving business outcomes and capabilities in Category Insights, Shopper Research, and Insights, Space Planning as well as Training and Capabilities. He is a CMA Certified Professional Strategic Advisor and has worked on CMA's Evolution of Category Management in an Omnichannel World project.


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Become a part of our journey

If you’d like to be part of our story and help guide the next stage of our journey, then please get in touch. We’re always looking for unique, talented people with a drive for success.

We’re a tight-knit team of problem solvers. We’re guided by passion and values, not politics. So if you feel that data is your destiny, visit our careers page here.