Working in the Category Management field means you must continuously build relationships with retailers and Modular Managers by offering expert knowledge about trends, analyzing category and modular performance, and identifying opportunities which all inform JBPs and strategic planning.

To do this, you need a comprehensive and efficient strategy simulation that allows you to conduct rapid category scenario planning and space-assortment aware planograms at a store level, while considering cannibalization (ie: demand transferability and incrementality issues and other constraints).

As a Consumer & Shopper Insights professional, you’re utilizing research findings to implement shopping marketing strategy, creating visually powerful presentations of shopper insights and strengthening relationships with the field Category Management teams.

A modern and interactive tool that generates assortment scenarios and visually displays the impacts of decisions in real-time would help you ensure that the appropriate rule and goal management is in place for each of your individual stores.

As a Foodservice or Vending Operator, you want to know the perfect merchandise or assortment that will drive new revenue, minimize stock runouts, lessen operational costs and optimize your existing Vending Management System (VMS).

Your aim is to find the optimum mix of space, products and prices for each vending machine in your fleet – allowing you to deal with all the possible scenarios, constraints, goals and rules of your business.

Revenue growth management involves optimizing a full portfolio of brands, developing strategic competitive pricing, finding distribution and assortment opportunities across multiple retailers, multiple SKUs, multiple constraints and multiple promotional mechanics. It also means managing multiple stakeholders within your organization, like your sales team, so they can present the ideal promotional strategy with the retailer quickly.

Currently, a lot of time is spent with data collection, analysis and reporting and not enough time on the projects that humans do well: strategy and shopper experience. 

To guarantee that your objectives are fulfilled, you must start employing dynamic models that are continuously learning and optimized enough to adapt to your unique business’ needs, understand key demand signals (like product placements, seasonality and price elasticities) as well as business goals, rules and promotional constraints.

And you want this as automated as possible.

Leading the sales team requires you to improve your overall business’ selling advantage by leveraging consumer insights and developing collaborative partnerships with retailers.

To be successful, it’s important to show transparency around why certain category and brands are recommended while addressing any transferability and cannibalization concerns to help drive retailer category growth effectively.

Leading the Sales team requires you to improve your overall business’ selling advantage by leveraging consumer insights and developing collaborative partnerships with retailers.

To be successful, it’s important to show transparency around why certain category and brands are recommended while addressing any transferability and cannibalization concerns to help drive retailer category growth effectively.