The transferable demand model within HIVERY Curate goes beyond traditional Consumer Decision Trees (CDT) methods by leveraging advanced Machine learning (ML) techniques to infer incrementality and demand transferability. This model has been inspired by a specific area of ML and Deep Learning called Generative Adversarial Networks (GANs). The model is able to determine both the transferability and incrementality impact of adding or removing SKU into a category at unparalleled accuracy. It's the world’s first AI-driven cannibalization model using this approach, and it drives HIVERY Curate's hyper-local assortment optimization and recommendations.