While demand forecast methods today offer directional insight, they are a relatively blunt instrument and not equipped to handle the precision needed to answer strategic questions like What is the value of going store-specific? What is the opportunity to re-optimize the existing clusters strategy? What is the impact of going neutral on Points of distribution (POD)?

Shelf relevance and getting the right store clustering strategies are critical to success in the current cut-throat environment. Today Retailers, grocers, and brand marketers across the board are taking steps to streamline assortments and make the shelves ‘locally relevant’ and ‘effectively merchandised.’ Simply put: hyper-local retailing is gaining relevance and requires new thinking and solutions to achieve success.