AI's Role in Category Planning: Unlocking the Secrets to Optimal Resetting and Cluster Design
In this short podcast, we will review the challenges in resetting categories within a retail store, which can take up to 40 weeks and involves multiple steps, from data analysis and shopper insights to receiving presentations from suppliers to the actual build process.
Collaboration and iteration are critical before the final reset is delivered, and AI can simulate the impact of retailer requests and help optimize clusters at the store level.
The podcast emphasizes that retailers must change their processes to leverage new ways and use AI-enabled rapid decision-making to optimize retail clusters, planograms, and assortments to stay ahead in the competitive retail industry.
Ultimately, leveraging data in the right way with AI models that understand rules and constraints is the future of retail.
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