Watch On Demand Webinar: Simulating New Item Success - From Innovation To Execution At The Retail Shelf
In this webinar we shared some of the best practices on how CPG manufacturers are leveraging next generation Machine Learning (ML) and Operations Research (OR) models to:
- Simulate where new items will earn distribution in retailers down to the store level
- To maximize revenue by optimizing your brand portfolio at the store level to create space for new innovation and high performing items
- Enable pinpointed advertising in markets to amplify the success of existing brands and new items Designed for front line users in sales, marketing and category management, learn how ML and OR is being used to augment traditional tasks from category strategy to planogram creation - all in minutes not months.
Presented by Scott Anderson, Chief Revenue Officer and Zach Simpson, Director, Customer Success