In this episode of Retail Maverick Shorts, we explore how to validate intuitive consumer assumptions and implement innovative strategies in the retail space. We share a case study where our client's hunch about 'domestic premium shoppers' was tested through a data-driven experiment. The investigation involved changes such as shifting products between different temperature zones and adjusting pack sizes. The results? A significant 13.7% increase in overall category revenue and a remarkable 9.4% surge for our client's brand. By leveraging AI and data analytics, this case study shows how it's possible to bring fresh ideas to the table, challenge traditional retail assumptions, and drive substantial growth. This episode promises to provide invaluable insights to Category Captains, Category Advisors, or anyone seeking to boost their retail success through innovative strategies.

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