Retail is a tough game, and optimizing your choices can be incredibly difficult. With the ever-growing number of SKUs to choose from, limited shelf space, and supply chain complexity, retailers and Consumer Packaged (CPG) companies are increasingly under pressure to get assortment right. Enter Artificial Intelligence (AI), specifically: Machine Learning (ML).

ML can help retailers optimize their supply, product, and sales. Retailers and CPG brands generate tons of data, and ML can look through this data to find new actionable insights for businesses to achieve their goals.

The ML model is able to learn from your assortment and stores to determine the most effective category plan at unparalleled accuracy.

What you will learn

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In this 5 minutes guide, you will learn

• What is artificial intelligence vs machine learning and how can it be applied to assortment strategy simulation and optimization?
• How is machine learning used in retail?
• How machine learning is specifically used in retail analytics, assortment and optimization?
• How can you Implement such technologies in your category and assortment management processes?