What is a planogram?
A planogram is a diagram that shows where products should be stacked on a shelf.
It’s the final step in a process that has often taken years and billions of dollars to complete. This is because once a product is on that shelf, the most complicated of all algorithms truly comes into play. A potential customer wanders by, briefly lingers for a few moments, reaches out their hand, makes a selection and it’s done. Creating planograms is a complicated and lengthy process but when you get it right, it’s absolutely worth the effort.
What are the benefits of getting planograms right?
If you create a planogram that works properly, you’ll be able to avoid the nightmare of the empty shelf. You’ll sell more products across the board, and you’ll be more profitable as well. There will be less restock trips required, so your costs will reduce, and you’ll be able to enjoy your achievements for the briefest of moments, before starting all over again.
How do you do that?
A combination of art and science is required to build planograms effectively. The process takes brand and business rules into consideration, along with the physical restrictions of space while still making the shelf look appealing overall. The resulting planogram is a static snapshot in time however, so the quicker they can be created, the more up to date with shifting customer preferences you can be. The fast and effective data analysis provided by planogram software once again becomes paramount in delivering this valuable advantage.
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