Webinar - Stated Behavior vs. Actual Behavior: How AI Can Bridge the Gap
The webinar titled "Stated Behavior versus Actual Behavior: How AI Can Bridge the Gap" hosted by the Category Management Association content team features speakers from HIVERY: Heather Martin (Vice President of Marketing and Sales) and Kyle McKenzie (Vice President of Engineering).
The webinar explores the disparity between what people say and what they actually do in the context of shopper behavior in retail. It delves into how AI can effectively bridge this gap, leading to data-driven strategies that enhance shopper experiences and decision-making processes.
The webinar also showcases the applications of AI in this space, including three goosebump-inducing use cases. The speakers invite questions from the audience throughout the session.
You can also view the summary here: Bridging the "Say-Do" Gap in Retail: How AI Transforms Decision-Making.
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