Use Cases

Optimizing Retail Space Productivity with HIVERY Curate

November 13, 2023 | By HIVERY

Optimizing store layouts and product assortments in a large retail chain presented a significant challenge, leading to missed sales opportunities. The objective was to enhance retail space productivity by offering store-specific assortments that resonate with local customer preferences while adhering to operational constraints for efficiency. Utilizing HIVERY Curate's AI-driven insights, the chain analyzed store-level data for customer purchasing patterns and product performance. This enabled the simulation of various assortment strategies, incorporating merchandise constraints, retail-specific rules, and SKU-specific guidelines. The result was tailored product recommendations for each store, considering local trends and space limitations.

One approach is to pilot: Select stores were monitored for performance, leading to a broader rollout of successful strategies. This approach demonstrates the effectiveness of AI, giving you the business case for scale deployment.

Background

Retail Scenario: A large retail chain faces challenges in efficiently utilizing store layouts and optimizing product assortments, leading to missed sales opportunities and inconsistent customer experiences across different locations.
Objective: To enhance retail space productivity by offering store-specific product assortments that align with local customer preferences while adhering to operational constraints and efficiency.

Challenge

Diverse Customer Preferences: Each store serves a unique demographic, requiring a customized approach to product assortment.
Space and Operational Constraints: Limited shelf space and specific operational rules necessitate strategic planning to maximize product placement and turnover.
Balancing Efficiency and Satisfaction: Ensuring optimal stock levels to prevent overstocking and stockouts while enhancing the overall customer shopping experience.

Solution: Implementing HIVERY Curate

AI-Driven Insights: Utilizing HIVERY Curate's advanced AI algorithms to analyze store-level data, including customer purchasing patterns and product performance metrics, to gain hyper-local, retail-specific insights.
What If Scenario Interactive Simulation: Employing HIVERY Curate to simulate various assortment strategies, considering merchandise constraints, retail-specific rules, and store or SKU-specific guidelines. This enables the visualization and interaction of potential sales and space productivity impacts. With Curate, you can interact (add, remove, swap) things on the planogram and see the impact.
Tailored Recommendations: HIVERY Curate generates customized product assortment recommendations for each store, factoring in local consumer trends, space limitations, and specific operational constraints like minimum stock requirements and supplier agreements.

Implementation Steps

Data Integration: Input store-level sales data, customer demographics, inventory levels, and operational constraints into HIVERY Curate.
Strategic Simulations: Run multiple scenarios to explore product mix strategies and their potential outcomes.
Pilot Implementation: Apply HIVERY Curate's recommendations in select stores, observe the results, and gather feedback.
Performance Monitoring: Evaluate the impact of changes on sales performance, customer feedback, and operational efficiency.
Wider Rollout: Expand successful strategies across the retail chain, continuously refining them based on ongoing data analysis and market trends.

Expected Outcomes

Increased Sales and Margins: Aligning product assortments with local customer demands improves sales figures and profit margins.
Enhanced Customer Experience: Customers enjoy a more tailored shopping experience, leading to higher satisfaction and loyalty.
Operational Optimization: More efficient inventory management reduces stockouts and overstocking, improving overall operational efficiency.
Adaptive Decision-Making: Ongoing data analysis ensures the retailer remains agile and responsive to changing consumer preferences and market conditions.

With the implementation of HIVERY Curate, the retail chain effectively transforms its space productivity challenges into opportunities for strategic growth. The AI-driven insights and tailored recommendations enable each store to offer an optimized product assortment that resonates with its unique customer base while respecting operational constraints and efficiency. This results in increased sales, improved customer satisfaction, and enhanced operational efficiency, propelling the retailer toward sustained success in a competitive marketplace.

Ready to explore the future of retail category growth? Please get in touch with us to learn more about HIVERY Curate and how it can transform your retail strategy.

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