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Clustering Strategy: How AI-powered HIVERY Curate Can Help

September 12, 2023 | By HIVERY
Clustering Strategy: How AI-powered HIVERY Curate Can Help

In the intricate world of retail, success often hinges on the art of clustering. It's a strategic approach that involves grouping similar stores to help with efficiency around planning and execution while enhancing customer experiences. Store clustering helps simplify operations. For example, if you have 500 stores, preparing those individuals' store planograms and executing them in 500 stores would be a challenging and daunting feat both operationally and impact the shopper experience. Clusters help with this - draw fewer planograms, less shelf restocking, re-shuffling, less labor) however, it also means potentially less sales and volume as you essentially take an "averages-of-averages" approach. But as we cover in this blog post, you can find stores that best go store-specific, and the rest go cluster.

When mastering this art, HIVERY Curate emerges as a game-changer, offering valuable insights and solutions that transform how retailers approach clustering, identify where to go store-specific, and where just to use clusters.

Cracking the Code of Clustering

Clustering stores based on similarities is not a new concept in retail. It's a tried-and-true method for tailoring assortments to meet the specific needs of different customer groups. However, the challenge lies in doing it effectively, especially in an era of hyper-localization and ever-changing consumer preferences.

Cluster Precision with HIVERY Curate - Here's how:

HIVERY Curate leverages cutting-edge AI and machine learning to take clustering to the next level. Here's how it plays a pivotal role in retail strategy:

  1. Hyper-Local Insights - One of the critical strengths of HIVERY Curate is its ability to look at store-level data and gain hyper-local, store-specific insights. It goes beyond broad strokes and dives deep into the nuances of individual stores. This level of granularity allows retailers to tailor assortments with unprecedented precision.
  2. Real-World Constraints - Retailers often face real-world constraints, from DC (Distribution Centre) contraints, store-level merchandising styles, limited shelf space, and fixture constraints. HIVERY Curate doesn't just offer theoretical insights; it considers these constraints. It helps retailers make decisions that are not only data-driven but also practical and actionable.
  3. Simulating Strategies - The power of HIVERY Curate lies in its capacity to simulate different clustering strategies. Retailers can ask questions like, "How can I maximize the productivity of existing space?" or "What is the impact of demand transfer across the portfolio?" and receive qualified predictions. It's like having a crystal ball for retail strategy.
  4. Cluster Optimization - HIVERY Curate aids in optimizing clusters by identifying over-assorted sub-categories and suggesting optimal clustering strategies. It's about finding the perfect balance between offering variety and avoiding excessive inventory.
  5. Personalized Shopper Experiences - Personalization is key in today's retail landscape. HIVERY Curate enables retailers to provide locally relevant, effectively merchandised assortments that resonate with shoppers. It's the secret sauce for enhancing customer experiences.
  6. Dynamic Approach: HIVERY's AI model can refine and update your clustering strategy as new data flows in. This ensures you always have access to the latest store-level insights. This dynamic approach lets you stay ahead of the curve, making informed decisions more often and easily.
  7. Maximizing ROI - Ultimately, it's all about the bottom line and ensuring clusters are operationally efficient while giving the shoppers at the local level what they want. HIVERY Curate helps retailers make decisions that maximize return on investment (ROI). Whether rationalizing SKUs or optimizing planograms, the tool ensures that every move contributes to profitability.

Unlocking the Potential of Clustering

The art of clustering is no longer a static, one-size-fits-all approach. With HIVERY Curate, retailers can unlock the full clustering potential, turning it into a dynamic and highly profitable strategy. It's about understanding each store's unique identity, customers, and market dynamics.

HIVERY Curate is not just a tool; it's a partner in the art of clustering. It empowers retailers to navigate the complexities of clustering with confidence, precision, and profitability. As the retail landscape continues to evolve, mastering the art of clustering with HIVERY Curate is a strategic move that sets retailers apart in a crowded market.

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