Store clustering and the challenges category development teams face with Melissa Mann
Melissa Mann, former Procter & Gamble Senior Category Development Account Executive, talks to Milena Salmon from Retail Mavericks about the idea behind store clustering, the challenges category development teams face, and why providing assortment relevance and efficiency is now becoming extremely difficult as more data, merchandising constraints, and category goals grow.
In this podcast, we will cover:
- What is store clustering?
- Why do retailers and CPGs companies do this?
- What are the challenges with store clustering?
- Four (4) ways AI can help address these challenges and provide store cluster strategies that are locally relevant and effectively merchandised.