The one risk of not finding solutions to business problems in-house is that “eventually you might find you have to pay more for the answer in the long run, much like when Avis bought (ride-sharing company) Zipcar for $500 million once it noticed that some people just wanted to rent cars by the hour.”That’s a risk Butler is willing to take. He says that once identified, Coca-Cola Founders typically are given $250,000 to $500,000 to launch their projects. Read more