News

How Coca-Cola Uses Entrepreneurs (And Keurig) To Jump-Start Innovation

October 08, 2015 | By Brad Power, Forbes

Last week’s fanfare over the arrival of the Keurig Kold soda-dispensing machine glossed over a far more interesting story that’s been bubbling for some time: Coca-Cola Company is investing in businesses like Keurig Green Mountain to bring radical innovations to Coke’s distribution and marketing processes. Read more.

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