Guides

The secret to building your product brand presence is being hyper-local

January 04, 2022 | By HIVERY
The secret to building your product brand presence is being hyper-local

In this simple guide, you will learn how artificial intelligence (AI) can be used to predict new item success, optimize existing product mix and maximize value for core portfolio brands. The secret is that it can perform this with a new level of agility: Per SKU, per store level not possible before.

  • A new level of agility in SKU and assortment planning is not possible today
  • How an AI-enabled assortment planning can generate results rapidly 
  • How to predict with a high level of accuracy the success of new product launch, optimize existing product mix and maximize value for core portfolio brands

Our fundamental belief is that data should be aggregated from store level-up, versus the existing method of disaggregation from top-down (i.e. cluster). AI delivers actionable recommendations for macro-clusters, micro-clusters, and at a store level with unparalleled accuracy for CPG manufacturers and retailers.

We have created a digital fingerprint on each store’s consumption pattern and are here to help you capture the opportunities it unlocks

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