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Unlocking Store-Specific Insights With HIVERY Curate

September 26, 2023 | By HIVERY

The success of any consumer packaged goods (CPG) manufacturer or retailer hinges on the ability to make data-driven decisions that cater to specific store needs. This is where HIVERY Curate offers a unique value proposition that unlocks store-specific insights like never before.

The Challenge of Store-Level Decision-Making

The retail industry's decision-making process often starts at the corporate level, with brand teams creating portfolio strategies and category plans. These plans are designed to be comprehensive and broad-reaching, but they might not consider the intricacies of individual stores. This top-down approach can sometimes lead to inefficiencies, missed growth opportunities, and an inability to adapt to local market demands.

HIVERY Curate's Approach

HIVERY Curate revolutionizes store-level decision-making by harnessing the power of AI and machine learning. It provides hyper-local, retail-specific store-level insights, enabling CPG manufacturers and retailers to identify growth opportunities previously hidden in the data noise. Let's delve into some key aspects of HIVERY Curate's unique value proposition:

1. Simultaneous Simulation and Qualification

HIVERY Curate allows users to simulate and qualify dynamic strategies with real-world constraints simultaneously. This means you can explore various assortment scenarios while considering space limitations, shopper preferences, and historical sales data. It's a game-changer for category management and sales teams, allowing them to fine-tune strategies for individual stores.

2. Store-Level Insights

With HIVERY Curate, you can answer critical questions at the store level, such as:

What category growth is possible for a specific store?
Are there sub-categories that are over-assorted and need optimization?
How can clustering be optimized to align with store-specific needs?
What is the value of tailoring assortments to each store's unique characteristics?
How should buyer negotiation strategies be adjusted for individual retailers?

These micro-level insights empower decision-makers to refine their strategies to match each store's needs and opportunities.

3. Scenario Planning for Growth

The retail industry is dynamic and often unpredictable. HIVERY Curate employs advanced machine learning models and store-level data to assess strategies based on real-world limitations. This means you can obtain qualified predictions regarding the potential impact of specific actions. Whether you want to maximize existing space, minimize SKU churn, understand demand transfer, or re-optimize your cluster strategy, HIVERY Curate provides the answers you need to make informed decisions.

The Future of Store-Level Decision-Making

As we've seen, HIVERY Curate's unique value proposition lies in its ability to unlock store-specific insights that drive growth, efficiency, and relevance. By bridging the gap between top-down corporate strategies and on-the-ground store-level execution, it empowers CPG manufacturers and retailers to thrive in today's competitive retail environment.

The retail landscape is evolving, and success requires a more granular and data-driven approach. HIVERY Curate is at the forefront of this transformation, offering a powerful solution that guides decision-makers toward locally relevant, effectively merchandised, and operationally efficient category plans.

In conclusion, if you're in category management, sales, revenue growth, or shopper insights within the retail industry, HIVERY Curate is a tool that should not be overlooked. Its unique value proposition gives you the store-specific insights to make decisions that drive growth and success in today's hyper-local retail landscape.

Unlock the power of HIVERY Curate and stay ahead of the curve in the ever-changing world of retail.

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