What's a Planogram, and Why Does it Matter in Retail?

August 23, 2023 | By HIVERY

What's a Planogram, and Why Does it Matter in Retail?

A planogram, often called a plan-o-gram, is a visual representation that outlines the precise arrangement of products on a retail shelf. It's more than just a diagram; it's a strategic blueprint that is crucial in optimizing product placement and driving sales in retail environments.

The Art and Science of Planograms

Creating an effective planogram is a blend of art and science. It's not just about arranging products randomly on a shelf; it involves meticulous planning that considers brand guidelines, business rules, and the physical constraints of available space. The ultimate goal is to make the shelf functional and visually appealing to customers.

The Benefits of Getting Planograms Right

The importance of getting planograms right cannot be overstated. Planograms can help retailers avoid the nightmare of empty shelves when executed correctly, leading to increased sales and profitability. Fewer restocking trips translate to reduced costs and a smoother operation overall.

How to Read a Planogram

Understanding how to read a planogram is essential for retail staff and category managers. It provides valuable insights into product placement, ensuring that products are in the right place at the right time to maximize sales potential.

Planogram Automation: A Game Changer

In the ever-evolving retail landscape, speed is of the essence. Planogram automation is revolutionizing the way planograms are created. With the help of advanced planogram software, such as HIVERY Curate, retailers can generate planograms in seconds, keeping them in sync with shifting customer preferences and market dynamics. HIVERY Curate can generate up to 80% ready to execute. This means saving you days if not months; the best part is it's dynamic; you can interact and change the planogram or fine-tune it. You can learn more about this in this blog: Interactive Assortment Planning: Using AI-Driven Visual Insights to Make Difficult Decisions.

Planogram Optimization: Driving Retail Excellence

Planogram optimization is the key to staying competitive in the retail industry. It involves fine-tuning your planograms to align with evolving consumer trends and preferences. Leveraging AI-powered tools like HIVERY Curate can significantly enhance assortment-space optimization, making it easier for category managers to create dynamic planograms that drive sales and customer satisfaction.

In conclusion, planograms are much more than diagrams; they are strategic tools that can make or break a retailer's success. By understanding what a planogram is, how to read it, and the benefits of planogram automation and optimization, retailers can stay ahead of the curve in the ever-competitive world of retail.


AI-powered assortment-space optimization for product store categories and category managers

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