Curate
The world's only store-level assortment & space strategy simulation optimization solution.
Accelerate Your Action and Maximize Your Value with Rapid Store-Level Assortment Simulation for Better Decision-Making.
In today's retail environment, the combination of slow, disconnected tools and human biases impede the ability to effectively detect shopper insights, analyze trends, and accurately forecast demand within complex merchandising rules and objectives. Retailers and supplier partners dedicate countless hours to refining category strategies, optimizing assortment plans, and designing planograms, impacting the pace and scope of your decision-making process. It's vital to cultivate partnerships and develop assortment-space-aware shelves that deliver locally relevant, effectively merchandised, and operationally efficient.
At HIVERY, we understand the importance of Hyperlocal retailing. By leveraging store-level insights, we can fine-tune your assortment-space menu to align with how shoppers want to buy. This enables you to serve up better assortments at the store level, regardless of your cluster count, and get closer to your shoppers.
Operationalizing your assortment strategy with store-level insights means you will increase confidence in your assortment plans and get mutual alignment quickly. Rapidly fine-tune your assortment-space strategy and serve locally relevant assortments that align with how shoppers want to buy. Shoppers vote with their dollars. We believe the best predictor of future purchases is past purchase behavior.
With HIVERY Curate, you can run unlimited rapid assortment and category simulations, understanding the financial impact of any assortment and space decision. HIVERY Curate runs this assortment-space-aware simulation with your business goals (revenue, volume, or profitability) and merchandising rules. Qualify your strategy and respond quickly to market and shopper trends. You can run strategy simulations for SKU rationalization, introduction, space allocation, and localization or re-optimize your existing clusters.
Say goodbye to slow and siloed tools, capabilities, and human bias that hamper the detection of unique market insights. With HIVERY Curate, you can easily evaluate assortment scenarios with complex merchandising rules, saving thousands of person-hours analyzing and refining category assortments.
With our technology originating in CSIRO's Data61 laboratories, our algorithmic engine is engineered with the latest academic research on assortment and space, putting us ahead of the competition. We leverage granular, bottom-up data to discover patterns and insights impossible with traditional top-down approaches. This generates far superior predictions on demand, allowing you to make informed decisions in minutes.
HIVERY Curate offers:
- Store-Level shopper insights
- Rapid strategy quantification and simulation
- Single solution for transparent collaboration between suppliers & retailers.
HIVERY Curate can harness store-level data to deliver hyperlocal retailing. Hyper-local retailing is an approach that can cater to each store's unique needs and preferences, regardless of the store cluster count used. This approach uses store-level data, such as sales, product information, and store attributes, to gain precise insights. Shoppers vote with their dollars every day in the store, and we're tweaking the menu to serve up what they want to buy. This means retailers can attract and retain their customers by optimizing inventory and improving the shopping experience through better-aligned assortments.
Get closer to your shoppers, grow your sales, and leverage the power of hyperlocal retailing with HIVERY Curate. Request a demo today and see how we can help you optimize your assortment and space decisions.
Dynamic store level category management has finally arrived.
Minimal training, maximum results
With technology that originated in Data61/CSIRO laboratories, HIVERY Curate is bringing hyper-local retailing to life. It is a user-focused, intuitive tool generating planograms that optimize assortment and space in individual stores.
Rapid scenario simulation
Rapidly simulate any category strategies scenario (e.g. what will happen if I introduce a new SKU into the category?) and evaluate different category objectives, goals and/or constraints. Transform Joint Business Planning (JBP) sessions with internal and external partners.
Dynamic goal & constraint handling
Apply your own category objectives, goals and/or constraint to Curate's engine model and ask it to optimize for revenue, volume or profit
Store-level insight
Leveraging store-level data, our model can generate store-specific optimized planograms at any cluster count
Space & assortment aware
Simultaneously optimize space and assortment at store-level with set category goals and constraints
Audit transparency
Clearly understand how each constraint impacts your predicted results, allowing for precise refinement in real-time.
IDC Next-Gen Merchandising Study
International Data Corporation (IDC) is the premier global market intelligence and advisory services, provider. They examine consumer markets by devices and applications to help guide decision-makers when investing in technology.
With 65% of retailers now saying AI is essential for merchandise analytics and 54% of them citing that improving ecosystem collaboration with suppliers is a top priority, IDC is seeing the emergence of Next Generation (“Next-Gen”) merchandising solutions.
Managing constraints and maximizing profits
A new set of category objectives and constraints can be applied to generate new planograms instantly, all with audit transparency over the impact of goal, rules and constraints in real-time strategic scenario simulation. The HIVERY Curate model learns and extracts insights from your entire universe of stores and makes store-specific recommendations, realizing goals and guaranteeing recommendations are executable. HIVERY Curate’s engine optimizes product cannibalization to generate incremental category revenue in removing and/or adding category SKUs. HIVERY Curate can even factor in planogram aesthetics and is the only system in the market where you can do this as often as you’d like.
Manage space constraints such as:
- Ensuring a product line has at least 1.5 cases on the shelves
- Making sure a product line is placed higher than others
- Ensuring that a set of products always stay together on the same shelf
Manage assortment constraints such as:
- Ensuring a product line goes into at least X number of stores
- Requiring that a set of products has exactly X points of distribution
- Ensuring at least 2 out of 4 products goes into every store
HIVERY Curate allows you to change as much as you like. It analyses the historical data from your stores and creates planograms that maximize profits, increase sales, and align with whatever your business objectives happen to be.