We are restlessly advancing category management

We are helping our customers unlock the power of artificial intelligence in category management by augmenting their efforts, providing new unseen insights, generating store-specific recommendations and providing rapid category simulation.

Book I recommend

Management book on leveraging AI in your organization

HBR Press released a booked entitled: Human + Machine: Reimagining Work in the Age of AI, the book explored over 1,500 companies and discovered that the biggest performance improvements came when organizations focused on human/machine collaboration. This is what HIVERY and HIVERY Curate is doing exactly. We augment retailers, supermarket & grocery thinking on micro space planning powered by AI. In fact we are pioneering of Hyperlocal retailing.

This is definitely book a recommend and if you want a copy, let me know I see what I can do!

Lead category management transformation

With HIVERY Curate, its simple: its your data + our AI = true store-level assortment & space recommendations


Shifts in category management and how AI is being used and more

I explore in this podcast how each store is different as a "snowflake", yet when it comes to space assortment, the retail industry continues to treat each store and their SKU supply the same. After over 11 years at Walmart with titles like Frozen Food Senior Buyer, Merchandising Director, and VP of Beverages Merchandising I decided to "jump ship" to HIVERY, young AI startup, learn why.

Industry research and insight

Forrester Research: AI In retail needs to start at the backend with smart automation

According to Forrester Research, retailers & CPGs should focus on backend operations and augment decision making with smart analytics to frequently asked questions.

Gartner Research: Emerging trends in retail and how artificial intelligence is accelerating this

Retail CIOs can leverage artificial intelligence to capture deeper insights, anticipate customer needs and proactively deliver across every touchpoint.

Future of Category Management: New capabilities needed to remain indispensable

We often hear that the future of Consumer Packaged Goods and retail sectors begins with Artificial Intelligence (AI), but how exactly can AI shift category management.

Podcast: The Supermarket Guru® on trends & changes in supermarket

Phil Lempert, also know as the Supermarket Guru, is an expert analyst on consumer behavior and the changing retail landscape for more than 25 years, shares his thoughts. 

Podcast: Dan on category management in a world of constant change

Dan’s passion lies in his leading and developing the future leaders in the CPG industry on how to think differently and always keep one eye focused on what the next big trend or consumer disruption in the industry will be.

Podcast: Science of retail optimization & methods we use

Mark Lawrenson

Mark Lawrenson has graduated with honours in mathematical applications and was previously a researcher at CSIRO/Data61. In this podcast he explains the science of optimization methods; the science of finding the best alternatives from many alternatives and impact to retail.

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Novel approach to transferable demand

We have been at the leading edge of category management technology for few years now. We help some of the world’s biggest manufacturers predict how shopper demand will transfer when products are added to or deleted from a store’s shelf. The key is deciphering a store’s unique purchase behavior.

Borrowing ideas from deep learning method, HIVERY is able to generate data from random noise (i.e. random numbers) to infer incrementality and demand transferability. It's the world’s first AI driven cannibalization model, and it drives Hivery's assortment recommendations.

About me

Zach Simpson

Director, Customer Success at HIVERY and Founder of Relevance Retail


With 15+ years of leadership experience in retail merchandising at Walmart, culminating in his last role VP of Merchandising for the non-alcoholic beverages department, Zach Simpson leads HIVERY’s Analytical Consultant organization. This organization is focused on helping HIVERY clients grow their businesses via HIVERY technologies. Zach is also the founder of Relevance Retail, an innovative service and strategy platform simplifying the omni-channel commerce evolution for manufacturers, retailers, and technology service providers.