OPTIMISES PROMOTIONAL CALENDARS

Using AI to develop pricing strategies in few minutes

HIVERY helps CPG/FMCG companies plan promotional calendars using Artificial Intelligence. Our software models several demand signals such as product catalogue promotions, product placement in stores, seasonality, plus own, competitor and cross-retailer price elasticities to generate promotional pricing recommendation with a high degree of accurate predictions.

DESIGNED TO MAKE PROMOTION OPTIMISATION FAST

Promotional fatigue is a common occurrence when retailers’ promotional efforts over time face diminishing returns.
This cost suppliers and vendors thousands, if not millions. The objective is to train the AI platform to discover
new patterns and recommend more effective campaigns through smarter pricing, promotions
and/or product bundles relative to competition and the time of the campaign.

 

Find out more, send us an email.


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SALES EXPERIMENTS MADE EASY

Prescriptive promotions with these features

ADVANCED LEARNING MODEL

Our model has been trained to understand several individual demand signals including both own and competitor price elasticities, seasonality, category trends, and promotional fatigue for paper catalogues, physical store displays, and special events.

WHAT-IF SCENARIO

Real-time predictive assessment to analyze the impact of potential price promotion strategies.

ADD YOUR OWN RULES

Our model allows you to incorporate business constraints and rules to ensure price promotions are realistic and operational.

BUSINESS SNAPSHOT

Review your key performance indicators (e.g. revenue, profit, etc.) at a glance before making that action in market.

EASY TO USE

Our simple graphical user interface makes it easy for anyone to harness the power of data science.