OPTIMISES PROMOTIONAL CALENDARS
HIVERY helps CPG/FMCG companies plan promotional calendars using Artificial Intelligence. Our software models several demand signals such as product catalogue promotions, product placement in stores, seasonality, plus own, competitor and cross-retailer price elasticities to generate promotional pricing recommendation with a high degree of accurate predictions.
DESIGNED TO MAKE PROMOTION OPTIMISATION FAST
This cost suppliers and vendors thousands, if not millions. The objective is to train the AI platform to discover
new patterns and recommend more effective campaigns through smarter pricing, promotions
and/or product bundles relative to competition and the time of the campaign.
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SALES EXPERIMENTS MADE EASY
ADVANCED LEARNING MODEL
Our model has been trained to understand several individual demand signals including both own and competitor price elasticities, seasonality, category trends, and promotional fatigue for paper catalogues, physical store displays, and special events.
Real-time predictive assessment to analyze the impact of potential price promotion strategies.
ADD YOUR OWN RULES
Our model allows you to incorporate business constraints and rules to ensure price promotions are realistic and operational.
Review your key performance indicators (e.g. revenue, profit, etc.) at a glance before making that action in market.
EASY TO USE
Our simple graphical user interface makes it easy for anyone to harness the power of data science.