HIVERY Curate brings rapid strategy simulations to life

Predict New Item Success Before Launch

With HIVERY Curate, we build a prediction for every item for every store, even if that item isn't in the store.

For items "new to the retailer" or "new to the universe," we build a profile for those items using, say, customer research like Nielsen or if there is no direct data, we build a "sister item" based upon product attributes and train our model, and it will learn where it has earned space and the likely revenue and volume im

Further, HIVERY Curate can simulate that innovation with constraints or rules and measure the impact of that innovation's success.

HIVERY Curate can simulate new items at-shelf and predict the following:

• Which retailers will these new items be most successful?​
• Which markets and specific stores will these items be most incremental to the brand portfolio?​
• In which store formats will they be most incremental?​

With this prediction, manufacturers can:​

• Maximize the incremental value of each item to the retailer and brand portfolio​
• Create shelf space for new items by determining which existing items to remove or reduce space from select stores/markets ​
• Pinpoint advertising in markets to amplify the success of these new items​

Manufacturer wins by:​

• New item investments are successful and lasting​
• Incrementality to the brand is ensured​
• Win the ties vs. competitive launches via gaining retailer’s trust in growing the category and their sales​