Know the success of your innovation item before you launch

Watch the video on how assortment & space strategy simulation can allow you to predict the success of your innovation in minutes.

Who is Curate for?
  • Merchandise Directors
  • Retail Buyers
  • Category Directors
  • Category Management
  • Sales Directors
  • Category Analytics
  • Shopper Insights
Key Contact
Sam Varney
Latest Content
Who is Curate for?
  • Merchandise Directors
  • Retail Buyers
  • Category Directors
  • Category Management
  • Sales Directors
  • Category Analytics
  • Shopper Insights
Key Contact
Sam Varney
Latest Content

HIVERY Curate brings rapid strategy simulations to life

Predict New Item Success Before Launch


With HIVERY Curate, we build a prediction for every item for every store, even if that item isn't in the store.

For items "new to the retailer" or "new to the universe," we build a profile for those items using, say, customer research like Nielsen or if there is no direct data, we build a "sister item" based upon product attributes and train our model, and it will learn where it has earned space and the likely revenue and volume im

Further, HIVERY Curate can simulate that innovation with constraints or rules and measure the impact of that innovation's success.

HIVERY Curate can simulate new items at-shelf and predict the following:

  • Which retailers will these new items be most successful?​
  • Which markets and specific stores will these items be most incremental to the brand portfolio?​
  • In which store formats will they be most incremental?​

With this prediction, manufacturers can:​

  • Maximize the incremental value of each item to the retailer and brand portfolio​
  • Create shelf space for new items by determining which existing items to remove or reduce space from select stores/markets ​
  • Pinpoint advertising in markets to amplify the success of these new items​

Manufacturer wins by:​

  • New item investments are successful and lasting​
  • Incrementality to the brand is ensured​
  • Win the ties vs. competitive launches via gaining retailer’s trust in growing the category and their sales​
FEATURES

What Curate offers

With technology that originated in Data61/CSIRO laboratories, HIVERY Curate is bringing hyper-local retailing to life. It is a user-focused, intuitive tool generating planograms that optimize assortment and space in individual stores.

Rapid scenario simulation new innovation

Rapidly simulate any category strategies scenario (e.g. what will happen if I introduce a new SKU into the category?) and evaluate different category objectives, goals and/or constraints. Transform Joint Business Planning (JBP) sessions with internal and external partners.

Dynamic goal & constraint handling

Apply your own category objectives, goals and/or constraint to Curate's engine model and ask it to optimize for revenue, volume or profit

Store-level insight for your innovation

Leveraging store-level data, our model can generate store-specific optimized planograms at any cluster count

Space & assortment aware

Simultaneously optimize space and assortment at store-level with set category goals and constraints

Transferable demand & cannibalisation

Also called Demand Transfer; incrementality evaluate & forecast demand impacts when adding or removing a store-SKU in your category

Audit transparency

Clearly understand how each constraint impacts your predicted results, allowing for precise refinement in real-time.

Planogram creation

Once you are done, you can execute on your strategy and export your planogram into say Blue Yonder/ JDA or similar applications

Demo request